Brand Activation Specialist Job Vacancy in Le Kram, Tunisia – Beverage Manufacturing
Job Description
Position: Brand Activation Specialist
Company: Coca-Cola Tunisia
Location: Le Kram, Tunisia
Experience: 3-5 years
Education: Bachelor’s degree in Marketing, Business, or related field
Employment Type: Full-time
Industry: Beverage Manufacturing
Department: Marketing
Salary: 2,500 SSP – 3,500 SSP per month
Vacancies:1
Company Overview
Coca-Cola Tunisia is a leading player in the beverage industry, delivering iconic soft drinks and innovative product lines to consumers across the country. As part of the global Coca-Cola system, the company combines local market insight with worldwide expertise to create refreshing experiences that resonate with Tunisian culture. With a strong commitment to sustainability, community engagement, and employee development, Coca-Cola Tunisia offers a dynamic workplace where creativity and ambition are celebrated. The organization continuously invests in modern production facilities, cutting‑edge marketing technologies, and responsible sourcing practices, positioning itself as a top employer for professionals seeking rewarding careers in the fast‑moving consumer goods sector.
Job Overview
The Brand Activation Specialist will play a pivotal role in translating brand strategy into compelling, on‑ground experiences that drive consumer engagement and sales growth. Working closely with the Marketing Communications team, trade partners, and event agencies, you will design, execute, and evaluate activation programs that bring the Coca‑Cola brand to life across retail, hospitality, and community venues throughout Tunisia. This role offers an exciting opportunity to influence brand perception, enhance market share, and contribute to the overall success of the beverage portfolio.
Key Responsibilities
- Develop and implement integrated brand activation plans aligned with national marketing objectives.
- Coordinate with sales, distribution, and retail teams to ensure seamless execution of in‑store promotions, sampling events, and experiential marketing activities.
- Manage relationships with external agencies, vendors, and event partners, negotiating contracts and overseeing deliverables.
- Monitor activation performance metrics, analyze data, and produce post‑event reports to assess ROI and inform future strategies.
- Collaborate with creative teams to produce engaging visual assets, point‑of‑sale materials, and digital content for activation campaigns.
- Ensure compliance with brand guidelines, legal regulations, and health & safety standards during all activation activities.
- Identify emerging trends, consumer insights, and competitive activities to recommend innovative activation concepts.
Required Skills
- Strong project management abilities with a track record of delivering complex campaigns on time and within budget.
- Excellent communication and negotiation skills for interfacing with internal stakeholders and external partners.
- Creative thinking and a passion for experiential marketing that captivates diverse audiences.
- Analytical mindset with proficiency in data analysis tools and the ability to translate insights into actionable recommendations.
- Fluency in Arabic, French, and English to effectively engage with local and international teams.
- Proficiency in Microsoft Office Suite and familiarity with digital marketing platforms.
Education
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or relevant certifications in brand management or event planning are considered an advantage.
Experience
Applicants should possess 3 to 5 years of hands‑on experience in brand activation, experiential marketing, or trade marketing within the FMCG sector. Prior exposure to the beverage industry or working with multinational brands is highly desirable.
Salary
The position offers a competitive monthly salary ranging from 2,500 SSP to 3,500 SSP, complemented by performance‑based bonuses, health insurance, and other employee benefits.
Benefits
- Comprehensive health and dental coverage.
- Retirement savings plan with company matching.
- Generous paid time off and public holiday schedule.
- Employee discount program for Coca‑Cola products.
- Opportunities for professional development and internal mobility.
Training
- Onboarding program covering brand heritage, product portfolio, and compliance standards.
- Continuous learning workshops on digital marketing, data analytics, and consumer insights.
- Leadership development tracks for high‑potential employees.
Working Environment
Coca‑Cola Tunisia fosters an inclusive, collaborative, and fast‑paced work environment where ideas are encouraged and achievements are recognized. The office in Le Kram provides modern facilities, flexible working arrangements, and a culture that values work‑life balance. Employees benefit from a supportive network of mentors and peers, enabling them to thrive both personally and professionally.
Application Process
Interested candidates should submit their updated resume and a cover letter outlining relevant experience through the online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment.
https://algeriajobsearch.com/job-vacancy-algeria/
Equal Opportunity Statement
Coca‑Cola Tunisia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, sexual orientation, or any other protected characteristic. Join us and be part of a team that values your unique perspective and drives innovation across Tunisia.
