Job Description
Position:Digital Marketing Analyst
Company:Publicis Groupe
Location:Sidi Bou Saïd, Tunisia
Experience:2-4 years
Education:Bachelor’s Degree in Marketing, Communications or related field
Employment Type:Full-time
Industry:Marketing & Advertising
Department:Digital Marketing
Salary:2500 SSP – 3500 SSP
Vacancies:1
Company Overview
Publicis Groupe is a global leader in marketing, communications and digital transformation, operating across more than 100 countries. With a strong presence in Tunisia, Publicis offers innovative solutions that blend creativity, data, and technology to help brands connect with consumers. Our Sidi Bou Saïd office is a hub for talented professionals who thrive in a collaborative, fast‑paced environment, delivering award‑winning campaigns for local and international clients.
Explore more about our global impact at https://tunisiajobsearch.com.
Job Overview
The Digital Marketing Analyst will support the development, execution, and optimization of digital campaigns across multiple channels, including social media, search, display, and email. You will work closely with creative, strategy, and client teams to translate business objectives into measurable digital initiatives, ensuring alignment with brand guidelines and market trends. This role is pivotal in driving data‑informed decisions that enhance ROI and elevate client satisfaction.
Learn about similar opportunities in neighboring markets at https://algeriajobsearch.com/job-vacancy-algeria/.
Key Responsibilities
- Plan, execute, and monitor digital marketing campaigns across SEO, SEM, social, display, and email platforms.
- Analyze performance metrics using Google Analytics, Adobe Analytics, and other tools to generate actionable insights.
- Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages.
- Conduct A/B testing, audience segmentation, and conversion rate optimization to improve campaign effectiveness.
- Prepare weekly and monthly performance reports for clients and internal stakeholders.
- Stay updated on industry trends, platform updates, and emerging technologies to recommend innovative strategies.
Required Skills
- Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and programmatic platforms.
- Strong analytical skills with experience in data visualization tools such as Tableau or Power BI.
- Excellent written and verbal communication in English and French; Arabic is a plus.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Creative mindset with a keen eye for detail and brand consistency.
Education
A Bachelor’s degree in Marketing, Communications, Business, or a related discipline is required. Certifications in Google Analytics, Google Ads, or Facebook Blueprint are highly desirable.
Experience
2‑4 years of hands‑on experience managing digital campaigns for B2B or B2C clients, preferably within an agency setting.
Salary
The compensation range for this role is 2500 SSP to 3500 SSP per month, commensurate with experience and qualifications.
Benefits
- Competitive salary and performance‑based bonuses.
- Health insurance and wellness programs.
- Professional development budget and certification support.
- Flexible working hours and remote work options.
- Employee recognition programs and team‑building activities.
Training
- Onboarding program covering company culture, tools, and processes.
- Continuous learning workshops on the latest digital marketing trends.
- Mentorship from senior strategists and data scientists.
Working Environment
Our Sidi Bou Saïd office offers a modern, open‑plan workspace equipped with the latest technology, collaborative zones, and quiet areas for focused work. We foster an inclusive culture that values diversity, creativity, and continuous improvement.
Application Process
Interested candidates should submit their resume and a cover letter outlining relevant experience through our online portal. Applications will be reviewed on a rolling basis, and qualified candidates will be contacted for an initial interview.
For more information about our recruitment process, visit https://algeriajobsearch.com/.
Equal Opportunity Statement
Publicis Groupe is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, sexual orientation, or any other protected characteristic.