Blockchain Product Marketing Manager Job Vacancy in Menzel Bourguiba, Tunisia – Financial Technology

Job Description

Position:Blockchain Product Marketing Manager

Company:Visa

Location:Menzel Bourguiba, Tunisia

Experience:5+ years in product marketing, preferably with blockchain or fintech solutions

Education:Bachelor’s degree in Marketing, Business, or related field; Master’s preferred

Employment Type:Full-time

Industry:Financial Technology

Department:Marketing

Salary:SSP 3,500 – 5,000 per month

Vacancies:1

Company Overview

Visa is a global leader in digital payments, enabling secure and convenient transactions for consumers, merchants, and financial institutions worldwide. With a strong presence in over 200 countries, Visa continuously invests in innovative technologies such as blockchain, artificial intelligence, and tokenization to shape the future of finance. In Tunisia, Visa collaborates with local banks, fintech startups, and regulatory bodies to promote financial inclusion and digital transformation. The company’s commitment to diversity, sustainability, and employee development makes it an attractive employer for ambitious professionals seeking career growth in the fast‑evolving FinTech sector.

As part of Visa’s strategic expansion in North Africa, the Menzel Bourguiba office serves as a hub for regional product development, market research, and partnership management. The team works closely with cross‑functional groups including engineering, compliance, sales, and customer experience to deliver cutting‑edge solutions that meet the unique needs of Tunisian merchants and consumers.

Job Overview

The Blockchain Product Marketing Manager will lead the go‑to‑market strategy for Visa’s blockchain‑based payment products in Tunisia and the broader Maghreb region. This role combines deep knowledge of blockchain technology with proven marketing expertise to drive product adoption, brand awareness, and revenue growth. You will be responsible for crafting compelling value propositions, designing multi‑channel campaigns, and collaborating with product managers to align market feedback with product roadmaps.

Visa’s commitment to innovation is reflected in its robust ecosystem of partners, including startups, banks, and technology providers. As the marketing lead, you will act as the voice of the market, translating customer insights into actionable strategies that differentiate Visa’s blockchain solutions from competitors.

For more information about Visa’s global initiatives, visit the main website.

Key Responsibilities

• Develop and execute comprehensive marketing plans for blockchain payment products, targeting merchants, financial institutions, and end‑users.
• Conduct market research to identify trends, customer needs, and competitive landscape in Tunisia and the Maghreb.
• Collaborate with product managers and engineers to shape product features based on market feedback.
• Create compelling messaging, sales collateral, case studies, and digital content that highlight the benefits of blockchain‑enabled payments.
• Manage multi‑channel campaigns including digital advertising, social media, webinars, events, and PR.
• Track and analyze campaign performance metrics, adjusting tactics to maximize ROI.
• Build and nurture relationships with key industry influencers, fintech incubators, and regulatory bodies.
• Coordinate with the sales team to generate qualified leads and support the sales funnel.
• Ensure compliance with local regulations and Visa’s brand guidelines.

Required Skills

• Strong understanding of blockchain technology, cryptocurrencies, and decentralized finance (DeFi) concepts.
• Proven experience in product marketing within the FinTech or payments industry.
• Excellent communication and storytelling abilities, both written and verbal.
• Data‑driven mindset with proficiency in analytics tools (Google Analytics, Tableau, etc.).
• Ability to work cross‑functionally in a fast‑paced, matrixed environment.
• Fluency in Arabic, French, and English.

Education

A bachelor’s degree in Marketing, Business Administration, Finance, or a related field is required. A master’s degree or relevant certifications (e.g., Certified Blockchain Professional) are highly desirable.

Experience

Minimum of five years of product marketing experience, with at least two years focused on blockchain or fintech solutions. Experience in the Tunisian or North African market is a strong advantage.

Salary

The position offers a competitive salary range of SSP 3,500 to 5,000 per month, commensurate with experience and qualifications. Performance‑based bonuses and equity incentives may also be part of the compensation package.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Generous paid time off and public holiday schedule.
• Retirement savings plan with employer matching.
• Professional development budget for certifications, conferences, and courses.
• Flexible working arrangements, including remote work options.

Explore additional career resources at Rwanda Job Search.

Training

• Onboarding program covering Visa’s culture, products, and compliance standards.
• Continuous learning modules on blockchain advancements, digital marketing trends, and data analytics.
• Mentorship pairing with senior leaders in product and technology.

Working Environment

Visa’s Menzel Bourguiba office offers a modern, collaborative workspace equipped with state‑of‑the‑art technology, meeting rooms, and breakout areas. The company promotes a culture of inclusion, encouraging diverse perspectives and innovative thinking. Employees enjoy a supportive environment where work‑life balance is respected.

Application Process

Interested candidates should submit their resume and a cover letter outlining their relevant experience through Visa’s online career portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited to a virtual interview followed by an on‑site assessment.

For detailed application instructions, visit Eritrea Job Search.

Equal Opportunity Statement

Visa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, religion, disability, sexual orientation, or veteran status. All qualified applicants will receive consideration for employment without regard to any protected characteristic.